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Chinatown "End of Summer" Cultural Day Festival
The "End of Summer" Cultural Day Festival will showcase elements of Chinese culture such as Dragon and Lion Dancing, Chinese artisanship, and of course, Chinese cuisine! Chinatown restaurants will create special menus in honor of the Republican National Convention and offer discounts to all New Yorkers.
In addition, approximately 100 volunteers from the Chinatown community will create a direct marketing campaign to communicate with area residents to showcase the festival and the participating restaurants.
Rights are clearly defined
Rights' are the expressed, granted permission by the owner of a particular work to an intended buyer, for the utilization of their property in the profitable redistribution of that material. The permission, if granted, may entail the right to employ the work in the designated medium in which it was intended for redistribution. Additionally, the Copyright Act protects the owner of a property from unauthorized use of their material.
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Definition:
A legal term referring to protection granted an individual or organization against the use of an original work without expressed consent.
Media Plan or Media Buy Plan
Definition:
A part of the communications plan that details how various media will be employed. Identifies the specific schedule of paid placements that have been negotiated for an ad or collection of ads, including the times and programs during which television and radio ads will run, the locations and sizes of billboards that will be placed, the publications and placement within those publications in which print ads will run, etc.
Frequency
Definition:
The average number of times an audience is exposed to a specific advertising message over a period of time, typically four weeks.
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