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Entertainment Legal News
Mayor Bloomberg And Mpaa Unveil Anti-Video Piracy Campaign
Mayor Michael R. Bloomberg today unveiled a public awareness campaign featuring a series of print and broadcast advertisements designed to combat the creation, distribution, and sale of illegally recorded films in New York City. Featuring PSAs to run on TV and in movie theaters and several bus shelters advertisements, the campaign sends the message that movie piracy harms our economy, kills jobs and impacts all New Yorkers. The Mayor also signed legislation that strengthens the penalty for illegally videotaping a film from a violation to a misdemeanor with increased jail time. The campaign and bill signing follow the October 2006 announcement of the City's three-pronged approach to combating piracy: tougher legislation, stepped-up enforcement and increased public awareness. The Mayor was joined by Police Commissioner Ray Kelly, Criminal Justice Coordinator John Feinblatt, Film, Theatre & Broadcasting Commissioner Katherine Oliver, Councilman David Yassky, MPAA Vice President and Director of U.S. Anti-Piracy Operations Mike Robinson, Tribeca Film Festival founder Jane Rosenthal, and Director Jay Roach at the announcement and bill signing at City Hall. Read more at nyc.gov.
Rights are clearly defined
Rights' are the expressed, granted permission by the owner of a particular work to an intended buyer, for the utilization of their property in the profitable redistribution of that material. The permission, if granted, may entail the right to employ the work in the designated medium in which it was intended for redistribution. Additionally, the Copyright Act protects the owner of a property from unauthorized use of their material.
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Definition:
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.
Advertising
Definition:
Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media.
Distributor
Definition:
From studios to exhibitors, the distributor sells viewing rights for a finished film. Somewhat of an intermediary function, distribution creates initial revenue for the source that financed the project. Its basic function is to sell the viewing rights of a motion picture to specifically designated areas. Based on the elements involved in the feature, the costs of these rights vary and are just a fraction of the income for distributors.
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