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Today's Terms
Bleed
Definition:
Printing to the edge of the page, leaving no margin.
Talent
Definition:
Primarily refers to actors used in advertising. Can also refer to voice performers, musicians, etc.
Use Fees
Definition:
In paid broadcast advertising, the fees paid to performers used in television commercials or radio spots. The fee is based on the number of airplays and the number and size of media markets in which the advertisement will air. Use fees are paid in addition to holding fees.
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